MBA (Gauhati) PhD (Gauhati)
Professor (Finance and Marketing)
Department of Business Administration
Gauhati University, Guwahati, 781014
Email: rinalinipk[at]gauhati[dot]ac[dot]in
PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, GAUHATI UNIVERSITY JUNE 2015 TO DATE
ASSOCIATE PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, GAUHATI UNIVERSITY , SEPT’2006 TO JUNE 2015
2. 2. Branding and Brand Valuation
3. 3.Applied Marketing Research
4. 4.New Venture Development & Project Management
5. 5.Security Analysis & Portfolio Management
R.P. Kakati and S. Ahmed, Dynamics of Family Role Structure in Consumer Behaviour , Indian Journal of Marketing , ISSN 0973-8703 , June 2016, Volume 46
19. R.P.Kakati and B. Saikia ,Impact of micro finance in formation of economic and social capital among beneficiaries of self-help groups in Kamrup District of North Eastern India , ASIAN JOURNAL OF MANAGEMENT RESEARCH, VOLUME 7, NO 2 - 2016 - November issue,ISSN 2229 – 3795,pp 129- 139, Code : EIJMRS7011.
20. R.P KAKATI , L. CHOUDHURY, K.K.NATH , “Mapping of Scheduled Tribes of North Eastern States of Indi”,GUINEIS JOURNAL , An interdisciplinary peer-reviewed journal of North East India Studies ,Vol III, 2016 , ISSN 2347-2669
21. R.P.KAKATI and M. B. Chakraborty, “ Evaluation of Traditional Marketing Channels of Agricultural Produce: Paddy and Rice”, The IUP Journal of Marketing Management ,Vol.XVI No.2 , May 2017,pp54-69.,ISSN 0972-6845.
22. R.P.KAKATI and C.Senapati ,”Relook Into the Spill over Relationship of Motivators , Hygiene Factors with Job Satisfaction : A Case of Public and Private Telecom Organizations”, International Journal of Applied Management Research ,Journal of Department of Management , NEHU,Meghalaya, ISSN:2347-2839,Vol.4,No.1,2017,pp11-38.
1. 1. Best Research Paper Award in the Twelfth Annual Management Convention of Association of Indian Management Schools, at IIMB, Bangalore, August 2000 2. 2 . A Study On Customer Based Brand Equity For Selected Brands in the Indian Market ( detergent sector), International Conference on Managing Change in Business &Economy, Faculty of Management Studies and Pacific Academy of Higher Education & Research University, 2013 3. 3. Brand Dynamics in Rural Markets, Biz Strategy Singapore, 2015: Received Best Student Research Paper Award. 4. Evaluating Motivator and Hygiene factors interactive effect on Job Satisfaction, Business Science International Research Journal 5. 4. Insights of New Consumer Price Indices of India, International Conference on Engineering Technology, Science and Management Innovation, 16th July 2017, Delhi 6. 5. “ Management Practices of New Enterprises with special focus on initial funding and growth trajectory of Technology based Enterprises located in North East”Management Strategies in New India with Special Reference to NE India, by Gauhati Comerce College , 17th November , 2017 7. 6. “ The Importance of brand attractiveness for local brands in processed food industry of Assam”, National Conference on “ Promoting Business Opportunities in NE India and India’s Act East Policy” , 15th-16th November, 2017 , MIMS , Manipur University Participated in many conferences. Noteworthy conference publications are:
1. Artificial Neural Net as a Promising Alternative Forecasting Technique in Indian Financial Markets, All India Council for Technical Education (AICTE) (Major), 18 months
1. Brand valuation of Assam Oil Division and IOC, AOD, 8-10 months
1. Dr. Smritishikha Choudhury, Assistant Professor, K.K Handique University 2. Dr. Shahzeed Ahmed, Assistant Professor, AIMS 3. Dr. Chayanika Senapati, Assistant Professor, K.K Handique University 4. Dr Babita Saikia, Social Service 5. Dr. Moitrayee Banerjee, Assistant Professor, Cotton College 6. Dr. Rashmi Rekha Mahanta, Assistant Professor, Commerce CollegeAward received: