Rinalini Pathak Kakati

Professor

MBA (Gauhati) PhD (Gauhati)

Professor (Finance and Marketing)

Department of Business Administration
Gauhati University, Guwahati, 781014
Email: rinalinipk[at]gauhati[dot]ac[dot]in

 PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, GAUHATI UNIVERSITY   JUNE 2015 TO DATE  

ASSOCIATE PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, GAUHATI UNIVERSITY , SEPT’2006 TO JUNE 2015

 

1Gauhati university, Guwahati

PhD (2001)

‘An Analytical Study of Strategic Approach to New Venture     

Development’

2.Gauhati university, Guwahati

MBA (1993)

Specialization in Finance and mareting.
Secured first class first position

3.Gauhati university, Guwahati

B.Sc. (statistics) (1990)
Secured first class first position with distinction

4.Cotton college, Guwahati

Higher secondary (A.h.s.e.c) (1987)
Secured first division with highest marks in statistics

5.St.mary’s english high school, guwahati

HSLC (1985)
Secured first division with star marks

 

1.  Commodities and Financial Markets

2.    2.  Branding and Brand Valuation

3.     3.Applied Marketing Research

4.     4.New Venture Development & Project Management

5.     5.Security Analysis & Portfolio Management

 

Participated in many conferences. Noteworthy conference publications are:

1.    1.   Best Research Paper Award in the Twelfth Annual Management Convention of Association of Indian Management Schools, at IIMB, Bangalore, August 2000

2.    2 .  A Study On Customer Based Brand Equity For Selected Brands in the Indian Market ( detergent sector), International Conference on Managing Change in Business &Economy, Faculty of Management Studies and Pacific Academy of Higher Education & Research University, 2013

3.   3.    Brand Dynamics in Rural Markets, Biz Strategy Singapore, 2015: Received Best Student Research Paper Award.

4.     Evaluating Motivator and Hygiene factors interactive effect on Job Satisfaction, Business Science International Research Journal

5.    4.   Insights of New Consumer Price Indices of India, International Conference on Engineering Technology, Science and Management Innovation, 16th July 2017, Delhi

6.    5.   “ Management Practices of New Enterprises with special focus on initial funding and growth trajectory of Technology based Enterprises located in North East”Management  Strategies in New India with Special Reference to NE India, by Gauhati  Comerce College , 17th November , 2017

7.    6. “ The Importance of brand attractiveness for local brands in processed food industry of Assam”,  National Conference on “ Promoting Business Opportunities in NE India and India’s Act East Policy” , 15th-16th November, 2017 , MIMS , Manipur University 

 1. Artificial Neural Net as a Promising Alternative Forecasting Technique in Indian Financial Markets, All India Council for Technical Education (AICTE) (Major), 18 months 

2. Commodity Futures Markets –Its Potential, Role and Impact on the Indian, ICSSR,18 months 
 
3.Development of Spot and Derivatives market for selected Commodity Products produced in Assam, SAP-UGC, 5 years.

 1. Brand valuation of Assam Oil Division and IOC, AOD, 8-10 months 

2. Assam 2025 – Vision statement, CII, 3 months
3. Manpower study of BORL, BORL, 2 years 
4. Restructuring and Introduction of MOU based Performance Management System in 2 Corporations

 

Award received:

1.     Dr. Smritishikha Choudhury, Assistant Professor, K.K Handique University

2.     Dr. Shahzeed Ahmed, Assistant Professor, AIMS

3.     Dr. Chayanika Senapati, Assistant Professor, K.K Handique University

4.     Dr  Babita Saikia, Social Service

5.     Dr. Moitrayee Banerjee, Assistant Professor, Cotton College

6.     Dr. Rashmi Rekha Mahanta, Assistant Professor, Commerce College

 

  1.     R.P. Kakati, M/B ratio as a predictor of security price, Finance India, Vol XIII, No3, 1999
  2.     R.P. Kakati, Improving new venture performance-the role of strategy, market structure, resource-based capability and entrepreneur experience, Conference proceedings of the AMDISA( Association of Management Development Institutions in South Asia), 2000
  3.    R.P. Kakati, Entrepreneurial Background Factors and New Venture Performance, Aseed (Asian Society for Entrepreneurship Education), 2000
  4.     R.P. Kakati, Need for Strategic Planning in Small and Micro level ventures, Development of Micro Enterprise” Edited volume of Indian Institute of Enterprise (IIE), 20011.     R.P. Kakati and U.R. Dhar, Competitive Strategies and New Venture Performance, Vikalpa, Vol 27.3, July 2002
  5.     R.P. Kakati, Effectiveness of the Black-Scholes Model for Pricing options in Indian Option Market,The ICFAI Journal of Derivative Market, Vol III , No1, January 2006
  6.   R.P. Kakati, An Evaluation Of The Volatility Forecasting Techniques In Indian Capital Market., The ICFAI Journal of Applied Finance, Vol12 , No.3, March 2006   
  7. R.P. Kakati, Informational Content of the Basis and Price Discovery Role of Indian Futures Market., The ICFAI Journal of Derivative Market, VolIII , No.3, July 2006
  8.     M. Kakati and R.P. Kakati, Neural Network in Studies on Business/Financial Failure: Do they Produce Better Results than the Classical Statistical Methods, The ICFAI Journal of Applied Finance, Vol 12 No 18, October 2006    R.P. Kakati, Impact of Future and Option Trading on Index Stocks’ Systematic Risk,   Correlation Structure and Volatility, The ICFAI Journal of Applied Finance, Vol 13 , No.8, August 2007
  9. 7.     R.P. Kakati and S. Choudhury , Measuring Customer-Based Equity Through Brand Building Blocks for Durables, The IUP Journal of  Brand Management, Vol X, No.2, pp 24-40 , June 2013
  10.     R.P. Kakati and S. Choudhury, Measuring CBBE for Premium Detergent Brands in the Indian Market, Pacific Business Review International, Volume6 , Issue4, October 2013
  11.     R.P. Kakati and S. Ahmed, Rural Market Dynamics and Product Penetration, The IUP Journal of Marketing Management, Vol. XIII , No.1, pp 59-77, February 2014
  12.    R.P. Kakati and S. Choudhury, An Analytical Study on Spillover Effect of Different Branding Elements on Customer Based Brand Equity Elements on Customer Based Brand Equity, The IUP Journal of  Brand Management, Vol XI, No.1, pp 30-46, March 2014
  13.   R.P. Kakati , Impact of Indian Commodity on Price Discovery, Volatility Spill-over, Systematic Risk and Wholesale Price Index, Finance India, VOL XXVIII NO 4, pp 1313-1334, December 2014
  14.    R.P. Kakati and S. Ahmed, Socio –economic Classification and its Scope in Crafting Rural Segments, ASEAN Marketing Journal, VOL. VII. No 2, pp 119 -138, December 2015.
  15.   R.P. Kakati and A. Deorah, Brand Attractiveness in Packaged Tea Industry : Local , National and Global Brand, Indian Management Cases – Et Cases (The Times Of India Group), 2016
  16.   R.P. Kakati and S. Ahmed, Dynamics of Family Role Structure in Consumer Behaviour , Indian Journal of Marketing , ISSN 0973-8703 , June 2016, Volume 46
  17.   R.P.Kakati and B. Saikia ,Impact of micro finance in formation of economic and social capital among beneficiaries of self-help groups in Kamrup District of North Eastern India , ASIAN JOURNAL OF MANAGEMENT RESEARCH, VOLUME 7, NO 2 - 2016 - November issue,ISSN 2229 – 3795,pp 129- 139, Code : EIJMRS7011.

  18.          R.P. Kakati and S. Ahmed, Dynamics of Family Role Structure in Consumer Behaviour , Indian Journal of Marketing , ISSN 0973-8703 , June 2016, Volume 46

    19.     R.P.Kakati and B. Saikia ,Impact of micro finance in formation of economic and social capital among beneficiaries of self-help groups in Kamrup District of North Eastern India , ASIAN JOURNAL OF MANAGEMENT RESEARCH, VOLUME 7, NO 2 - 2016 - November issue,ISSN 2229 – 3795,pp 129- 139, Code : EIJMRS7011.

    20.     R.P KAKATI , L. CHOUDHURY, K.K.NATH , “Mapping of Scheduled Tribes of North Eastern States of Indi”,GUINEIS JOURNAL , An interdisciplinary peer-reviewed journal of North East India Studies ,Vol III, 2016 , ISSN 2347-2669

    21.     R.P.KAKATI and M. B. Chakraborty, “ Evaluation of Traditional Marketing Channels of Agricultural Produce: Paddy and Rice”, The IUP Journal of Marketing Management ,Vol.XVI No.2 , May 2017,pp54-69.,ISSN 0972-6845.

  19. 22. R.P.KAKATI and C.Senapati ,”Relook Into the Spill over Relationship of Motivators , Hygiene Factors with Job Satisfaction : A Case of Public and Private Telecom Organizations”, International Journal of Applied Management Research ,Journal of Department of Management , NEHU,Meghalaya, ISSN:2347-2839,Vol.4,No.1,2017,pp11-38.

 

 

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